Waiting for SEC approval

EN TH
Contact IR

Home / About FINNO / OPTAS strategy

About FINNO

OPTAS strategy

The group’s five-year strategy to broaden its investor base nationwide, grow into a multi-asset investment platform and make Finnomena the No.1 WealthTech that investors choose, with TrueMatch Advisory at its heart.

01 · GROWTH ENGINE

The growth engine: turning followers into investors

Growth engine diagram: followers move through four stages (1 Awareness & Consideration, 2 Decide & Invest, 3 Monitor & Returns, 4 Grow & Re-Engage) around Finnomena's four-layer platform (Finnomena; Open Knowledge Platform with FINCAST; Advisory Platform with DEFINIT and befin Academy; Investment Platform with Finnomena Funds), powered by data & insights and personalization, and become investors.
02 · MOBILE JOURNEY

One app for every step of investing

Finnomena app screen: Discover
Finnomena app screen: Plan
Finnomena app screen: Check
Finnomena app screen: Invest
Finnomena app screen: Manage
Finnomena app screen: Chat with an advisor
1
2
3
4
5
6

Discover

Opportunity Hub

Start with investment ideas hand-picked every day by advisors and our strategy team.

Plan

Wealth Plan

Choose an investment plan that fits your goals and the amount you want to invest.

Check

Wealth Health Check

See your portfolio, market data and fund performance in one place.

Invest

Portfolio

Research a fund, then buy it in just a few steps.

Manage

Automatic Allocation

Let the system adjust your portfolio allocation automatically, or confirm every change yourself.

Chat

Advisor & Charlie

Ask a real advisor, or Charlie, the AI assistant, anytime in the app.

Finnomena app screen: Discover1

Discover

Opportunity Hub

Start with investment ideas hand-picked every day by advisors and our strategy team.

Finnomena app screen: Plan2

Plan

Wealth Plan

Choose an investment plan that fits your goals and the amount you want to invest.

Finnomena app screen: Check3

Check

Wealth Health Check

See your portfolio, market data and fund performance in one place.

Finnomena app screen: Invest4

Invest

Portfolio

Research a fund, then buy it in just a few steps.

Finnomena app screen: Manage5

Manage

Automatic Allocation

Let the system adjust your portfolio allocation automatically, or confirm every change yourself.

Finnomena app screen: Chat with an advisor6

Chat

Advisor & Charlie

Ask a real advisor, or Charlie, the AI assistant, anytime in the app.

Open an account with Finnomena
03 · OPTAS · 5-year strategy

OPTAS five-year strategy: five pillars driving growth

OPTAS is the group’s five-year plan to broaden its investor base nationwide, grow into a multi-asset platform and make Finnomena the No.1 WealthTech that investors choose, with TrueMatch Advisory at its heart.

O

The right knowledge

Open Knowledge

Free educational content across every asset class that brings new investors onto the platform.

P

The right assets

Platform for the Future

Finnomena Funds expands into multiple asset classes, so clients can diversify without leaving the platform.

T

TrueMatch Advisory

The heart of OPTAS

Matches each investor with the right advisor by investing style, goals and behaviour.

A

The right advisor

Alpha Advisors

AI tools, a smart CRM and online courses, working toward 6,000 advisors within five years.

S

The right strategy

Strategies Champion

Our analyst team, working with global partners such as Franklin Templeton.