About FINNO

Company overview

FINNOMENA Public Company Limited is the holding company of Thailand’s No.1^* WealthTech platform group, in operation for more than 10 years.

01 · Vision & mission

Where we are heading, and what we do every day

Vision

Empowering millions with the “right” investment advice to achieve life’s most important goals

Mission

To seek out the best investment opportunities for everyone, every day

“See every investment opportunity first”AHEAD OF THE GAME

A complete three-part WealthTech platform

Open Knowledge Platform

Institutional-grade, unbiased investment knowledge and views published every day, building a base of more than 1.5 million followers and around 1.0 million subscribers.

Advisory Platform

Matches investors with the professional investment consultant who is “right” for them (TrueMatch Advisory), with portfolio management by our strategist team and Finnomena for Advisors (F4A), an AI assistant for investment consultants.

Investment Platform

Invest in more than 2,282 mutual funds from 21 asset managers in a single account through Finnomena Funds, alongside DEFINIT SET Select and DEFINIT Global Select.

Industry and opportunity

A large market that is still growing, a leader that still holds only a small share of it, and lasting structural tailwinds.

Total market size

A THB 6.84 trillion market, and FINNO is just getting started

Each square is 1% of Thai mutual-fund industry NAV; the yellow square is FINNO’s AuA, about 1.1% of the whole market.

6.84THB trillion · industry NAV, Q2/2026

~4.8%Average annual growth, 2021–2025

0.7%1.1%

FINNO AuA as a share of industry NAV, 2023 → 2025

SourceAIMC · industry NAV, Q2/2026 · Filing section 2.2.1 (FINNO AuA)

Market share

No.1, about 1.3× the No.2 player

Revenue share among all 17 LBDU licensees, 2025

FINNO’s share has risen every year, from 31.6% in FY2023 to 37.3% in FY2025.

SourceFiling section 2.2.1 · company data, FY2023 to FY2025 · other providers not named

Foreign investment · FIF

Foreign-investment funds up from THB 1.7 to 2.1 trillion

Thai investors are diversifying abroad, and a platform that brings 21 asset managers together meets that need in a single account.

SourceThai SEC · 2021 and Apr 2026

Market depth

NAV to GDP of just 30.3%

Plenty of room to grow compared with developed markets: most savings still sit outside mutual funds.

SourceAIMC · NESDC (GDP)

Ageing society

Older people rising from 18% to 31% of the population

18 in 100 people

31 in 100 people

Thais need their money to work for longer, so demand for long-term investment advice keeps rising.

SourceNESDC · Population projections for Thailand

WHY NOW

Structural tailwinds for Thai investing

Three forces keep demand for advice and for investing through digital platforms growing, and make now the right moment for an open platform like FINNO.

1Tax-saving funds

ThaiESG and RMF give investors tax deductions, encouraging households to put savings into mutual funds every year, especially toward the end of the tax year.

What it means for FINNOFINNO can look after new investors from their very first investment and build that into long-term investing.

2Mobile-first investors

Younger investors are used to opening accounts, researching and trading in apps, which sharply lowers the cost of reaching and serving new clients.

What it means for FINNOFINNO’s end-to-end digital platform, from account opening to portfolio care, grows the client base at low cost.

3Advice is still concentrated

Most investment advice still goes to bank clients and high-net-worth individuals; many retail investors still cannot reach an advisor who suits them.

What it means for FINNOTrueMatch Advisory pairs investors with independent investment consultants, widening access to good advice.

SourceRevenue Department · Thai SEC (tax-saving fund rules)

Key awards

More than 10 years of building, recognised on domestic and international stages.

Thai SEC

7 awards

2025 Financial Empowerment Award
2024–2025
Thai capital market financial-literacy programme
- Popular Vote Award
- Sustainability Award
- Creativity Award